At Soundnet we have always said that music and beer go hand in hand, and that the best place to enjoy both is down the pub.
So it is with great interest that we note that alternative rock band Elbow previewed its sixth studio album “The Take off and Landing of Everything” in over 250 pubs in the UK this month.
In addition, the band partnered with brewer and pub retailer Marston’s and retailer Nicholson’s to create a 4.2% ABV ale called ‘Charge’ named after one of the tracks from the album. This is the second time the band has collaborated on the creation of a beer
Elbow lead singer told the Publican Morning Advertiser that he was proud to support British pubs with this initiative. “A pint of Charge is the perfect accompaniment to listening to the new album. The British pub is an institution and part of the social fabric of communities up and down the country. In the same way that our first beer broke new ground, we hope that these playback events are followed by others and provide another reason to support your local.”
If you missed the preview of Elbow’s album, don’t worry, you can still listen to it in the pub on any Sound Leisure/Soundnet jukebox. If you would like to try the beer, then you can find details of participating pubs at www.elbowbeer.co.uk and www.nicholsonpubs.co.uk
More power to your Elbow!